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Our History

In 1988, Geoff "Hutch" Hutchison purchased a small Surf Shop down the back of an alleyway in Victoria St Hamilton. Having just taken a redundancy from NZ Rail, he decided to follow his passion of surfing and purchased the business named after Backdoor Pipe, a famous surf break on Hawaii's North Shore. After selling just one block of wax on his first day he wondered whether he had done the right thing.

Hutch was joined by his Brother-in-law in 1997 and a second store was opened. The rest is history – with a team of the originals still kicking round the head office today, making sure that everything you see in store and online is true to our authentic roots.

Serious about surfing, Backdoor has the most extensive hardware programme in the country. We carry over 500 new surfboards (including International brands JS, Channel Islands, Firewire, Rusty) and over 1,000 Wetsuits across our stores. From high performance, to easy learning we love providing you and your family with the best equipment at competitive prices to make the most of your time in the water. Can’t find it in stock? There’s a high chance we can order it in for you.

With a growing selection of decks, completes, and hardware our skate programme is managed by the guys who know what they’re doing - pop into your local for the best deals and expert advice.

Our Men’s and Women’s buyers are committed fulltime to finding you the latest from NZ and international fashion. Inspired by surf, but good enough to hit the streets we’ll have you covered in the best from ilabb, RPM, Federation, Billabong, Volcom, Ripcurl, Rusty, Hurley and more.

Thanks for shopping with us, and supporting your local!