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In 1988, Geoff "Hutch" Hutchison purchased a small surf shop down the back of an alleyway in Victoria St, Hamilton. Having just taken a redundancy from NZ Rail, he decided to follow his passion of surfing and purchased the business named after the Backdoor Pipe, a famous surf break on Hawaii's North Shore. After selling just one block of wax on his first day, he wondered whether he had done the right thing… Hutch was joined by others over the years and in 1997 a second store was opened. A few more stores followed in the early 2000s then after a bit of a tough time through the global financial crisis, Backdoor grew again and in recent years significantly to now number 25 stores across the whole country. Hutch and his crew are still hard at work along with a team of the originals, making sure that everything you see in-store and online is true to our authentic roots.


As New Zealand’s largest authentic surf, skate and streetwear store, Backdoor is committed to finding you the best apparel from our home-grown heroes RPM and Huffer alongside our international favourites Billabong, Volcom, Rip Curl, Rusty, Santa Cruz, Vans, and more.
With over 3000 new surfboards from Channel Islands, JS Industries, DHD, Firewire, Slater Designs, Sharp Eye (and others) our surf hardware program is the best in the country. If your dream board isn’t in stock, chances are you can custom order it through your local Backdoor store or online. Looking for a wetsuit? Whether it’s the best value for money or the highest performance suit, we have you and your family covered year-round so you can make the most of your time in the water.
With a huge selection of decks, completescruisers and other skate hardware, our skate program is managed by a team who know what they’re doing. Pop into your local store for the best deals and expert advice.

Thanks for shopping with us, and supporting your local!